When a fire destroys the barn and the adjacent farmland, two brothers are left to pick up the pieces. The only things that survived were half a dozen cows that ran out during the fire.

The only option is to find a bull stud and build up a dairy farm. While they are searching around, they come across an advertisement. The smarter brother decides to take the train to see the animal and if all goes well, telegram back to the ‘brawny-but-not-brainy’ one to drive the truck to pick up the bull.

Everything is as advertised, but the seller drives a hard bargain. The older brother is left with just one dollar. He goes to the post office to send the telegram as agreed. The attendant at the post office informs him that the rate is a dollar per word for the telegram. He tries to explain his situation, but the attendant is firm.

After much thinking, he sends one word – COMFORTABLE.

The attendant is puzzled. “How will your brother know?”, he asks. Prompt comes the reply, “He isn’t exactly the smartest chap. He reads very slowly – COME-FOR-THE-BULL”